HAZELDEAN

Franchisee of Smooth

Colette Dirks

Introducing Colette Dirks, Franchisee of Smooth of WAXIT Hazeldean in Silver Lakes, Pretoria. WAXIT's 26th location opened in August 2024.

Born and raised in Pretoria, Colette brings her calming energy and extensive marketing background to WAXIT. With experience at Distell and leading market research for Red Bull, she's no stranger to the business world. Currently, Colette owns a MissFit Boxing Franchise, showcasing her passion for fitness and entrepreneurship.

As a mother to two incredible young adults who have flown the nest, Colette was ready for a new adventure of her own. After learning about the WAXIT franchise, Colette quickly realized that this brand was the perfect pairing for her next business venture. The stars aligned when retail space opened up, and she took it as a sign to take the leap!

Hobbies: She enjoys staying active by exercising or playing padel. She also loves the outdoors, travelling, and spending time with her friends and family.

Favourite WAXIT Treatment: Brow Wax & Tint & Lash Tint

Favourite WAXIT Product: Exfoliating Cleanser
Why WAXIT loves her: Colette's positive energy, determination, and passion for the brand make her a perfect fit for the WAXIT family. She's always up for a challenge and so easy to work with that she has quickly found her way into our hearts.