OUTENIQUA

Franchisee of Smooth

Jozelle Coetzee

Our 29^th WAXIT location (and 5^th wax bar in the Western Cape) is opening its doors on 26 November in Outeniqua Lifestyle Centre, George! We’re proud to introduce Jozelle Coetzee, our Franchisee of Smooth for WAXIT Outeniqua!

Jozelle Coetzee made the exciting decision to move to George in 2022 with the dream of building a life of her own. With a background in office administration, sales, and various customer-facing roles, Jozelle has a unique blend of experience and a passion for exceptional service.

Since relocating, Jozelle has embraced the active lifestyle that George offers. Whether it’s cycling, swimming, hiking in the stunning Outeniqua mountains, or enjoying long walks on the beach, she has fully immersed herself in the coastal charm of her new home. However, she quickly noticed a gap in the market for convenient waxing services, especially for men.

Inspired by her family members, Shireen and Braydeen, who are successful WAXIT franchise owners, Jozelle became a frequent visitor to their shops and developed a deep appreciation for the WAXIT brand. Recognising the need for quality waxing services in George, it didn’t take much convincing for Jozelle to decide to bring WAXIT to the community. She is excited to offer the residents of George the freedom of smooth, confident skin.

Jozelle is passionate about delivering a service that goes beyond expectations. She knows how important it is to feel confident in your own skin, and she’s here to help our clients achieve just that. She believes at the end of the day, it’s all about helping people feel great about themselves, and that’s what drives her every day.

Hobbies: Jozelle loves spending time with her partner Bryce, she also enjoys cross fit training, being physically active, gardening and having beach days. 

Favourite WAXIT treatment: Underarms Wax

Favourite WAXIT Product: Signature Nourishing Body Oil (and the fact that it does not leave a greasy residue)

Why we love her: Not only does she have a friendly and welcoming personality, but Her desire also to change the status quo in the male beauty sector truly resonates with our vision and mission. She is full of incredible ideas that will undoubtably be an invaluable part of the WAXIT franchise, and with her love for her community we believe she will build long lasting relationships with everyone that walks through the doors of WAXIT Outeniqua.